Wuling launches new SUV to boost brand awareness. Chinese carmaker Wuling Motors officially launched its new Almaz sport utility vehicle (SUV), claiming it as a smart technology SUV, as an effort to get slice Indonesia’s SUV market.
In the grand launch ceremony of the Almaz SUV on Wednesday night, Wuling Motors’ brand and marketing director Yin Yi said the Almaz is an important product for Wuling this year, especially to attract more Indonesian customers and improve consumer awareness of Wuling’s brand, which has been in the Indonesian market since the middle of 2017.
“Through the Wuling Almaz, we want to focus on providing a new experience for customers and on widening our outreach,” he said.
Dian Ashmahani, the brand manager of SAIC-GM-Wuling Automobile Company Limited (SGMW) Motor Indonesia, the brand holder of Wuling Motors, said she believes that Wuling Almaz has positive prospects in Indonesia, especially since today’s market for SUVs is promising. “As we see, today the trend for SUVs is there in Indonesia. More and more people are using SUVs and we see that the market is getting bigger, so we are introducing our SUV here,” Dian said on Wednesday.
The Wuling Almaz is priced at Rp318.8 million (US$22,649). The strength of the five-seat SUV is in its high tech and digital facilities such as a 10.4″ smart multimedia touchscreen where driver controls a tire pressure monitoring system, auto air conditioning, in-ride entertainment, windows and door lights. The SUV also has features like keyless entry, an engine start/stop button and an electric seat adjuster.
The new Wuling SUV is said to have received a warm welcome from customers with a number of cars already ordered. The sales director of SGMW Motors, Yedi Yunandi Sondi, said that from Jan. 26 to Feb. 26, at least 1,000 orders for the Wuling Almaz had been made